World Travel Market fills ExCeL London from November 3 to 5. It’s one of the two big global travel trade shows, and the one the industry treats as its annual planning meeting for the year ahead.
Tourism boards, airlines, hotel groups, cruise lines, tour operators and travel tech firms take stands. Much of the value is in pre-booked meetings, where contracts and distribution deals for the next season get agreed.
Expect talk about overtourism and how destinations manage crowds, AI in travel booking, sustainability, and which markets are growing fastest. Countries often use WTM to unveil new campaigns and tourism investment plans.
If you sell travel to or from anywhere, WTM is where the next year’s business gets lined up.