IBTM World runs November 17 to 19 at Fira Barcelona Gran Via. It’s the leading global event for the meetings, incentives, conferences and exhibitions industry.
Destinations, convention bureaus, hotels, venues and event tech companies exhibit. Corporate and agency buyers are hosted, which means their trips are covered in return for a set schedule of meetings with exhibitors.
The agenda covers event technology, AI in event planning, sustainability rules, and rising costs for venues and travel. A lot of next year’s conference and incentive trip business gets placed here.
For anyone who plans or hosts business events, IBTM is the year’s main marketplace.